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week 3 process

Writer's picture: Harry Harry

Updated: Apr 9, 2020

This week we create a movie poster using the same haiku: On a withered branch A crow is perched An autumn evening

kare eda ni karasu no tomarikeri aki no kure (Matsuo, 2004, p.317)

I look at the brainstorm I created from last week, a few points I want to use are crow, black, death and fire. I then made various movie title and draft.

I decided that I want the poster to be primarily black and red, as red symbolize danger and black is associate with death ( Cameron, 2010).


I decided on the title of Dark Harvester and set the theme to death and the poster will be about the black death. I started wire framing.

I ended up combining the first one and the flipped version of the second one.

I then started drafting, for the first one I did not like the background color, but i still wanted red as it represent fire and violence.

I ended up removing the red and decided that red in the title is enough. I then look at the skeleton, sure it symbolize death and contrast with the crow's black but black death is not clearly depicted. i switched the skeleton with a my arm and did a few edit to make it look infected.

When talking about black death the first animal people think of is the rat even though lice is the cause. In here the rat act as a signifier of black death.

But rat blends in very well in darkness and my poster's background is now black so i decided to have a beam of light and have the rat's eye glow to make it look more creepy and let the viewer see that there's something lurking in darkness. So i ended up with this.

But the top left look boring, and as human read from top left > top right > down left > bottom right, this poster went against that.

so I changed the text position.



Reference:

Cameron, C. (2010, 28 January). Color Theory for Designers, Part 1: The Meaning of Color. Retrieved from https://www.smashingmagazine.com/2010/01/color-theory-for-designers-part-1-the-meaning-of-color/

Matsuo, Bashō. And Barnhill, David, Landis.(2004). Bashō’s Haiku: Selected Poems of Matsuo Bashō. Albany, NY: State University of New York Press


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